Marketing Curriculum by Track

Smeal College of Business Marketing Major classes and track options.

 

Required & Supplemental Courses

1. General Marketing Management

2. Business Development & Sales Specialty

3. Strategic Insights & Analytics Specialty

Required Courses

301 | Principles of Marketing
330 | Consumer Behavior
342 | Marketing Research
450W | Strategy

 

Supplemental Courses***

498 | Jacobs Retail Fellows Program
498 | Digital Marketing Practicum

Pick 3:

Skill Building Courses

410 | Personal Selling
426 | Business Marketing
428 | Advanced Sales Mgmt
437 | Advanced Retailing
440 | Services Marketing
449 | Sports Bus Mktg Stat
472 | Strategic Brand Mgmt
474 | Marketing Analytics
495A | Prime Practicum**

Industry-Relevant Courses

422 | Advertising & Promo*
442 | Sustainable Behavior*
443 | Sports Marketing*
445 | Global Marketing*
473 | Digital Marketing*

Pick 2:

Skill Building Courses

410 | Personal Selling
426 | Business Marketing
428 | Advanced Sales Mgmt
440 | Services Marketing

Pick 1: 

Industry-Relevant Courses

422 | Advertising & Promo*
442 | Sustainable Behavior*
443 | Sports Marketing*
445 | Global Marketing*
473 | Digital Marketing*

Pick 2: 

Skill Building Courses

437 | Advanced Retailing
449 | Sports Bus Mktg Stat
472 | Strategic Brand Mgmt
474 | Marketing Analytics
495A | Prime Practicum**

Pick 1: 

Industry-Relevant Courses

422 | Advertising & Promo*
442 | Sustainable Behavior*
443 | Sports Marketing*
445 | Global Marketing*
473 | Digital Marketing*

*Courses appropriate for any track
**Practicum courses require an application to join
***Do not count toward MKTG major electives; may require application to join